Course Outline PROGRAMME: Integrated BBA MBA Batch: 2017 – 2022 Semester VIII Course Code & Title MM 603 Consumer Behaviour Credit Hours 3.0 Faculty Jayesh P Aagja E-mail ID jayeshaagja@nirmauni.ac.in Blog https://exploreconsumermind.blogspot.in/ Phone No: 9825047922 Office hours 2.40 PM to 03.40 PM (Monday) 11.30 AM to 12.30 PM (Friday) ******************************************************* *********************** I. Course Overview Consumer Behavior adopts theories from various social sciences and applies thes...