exploreconsumermind

More on Perception by following links • http://www.nytimes.com/2009/01/31/business/media/31coke.html • http://www.nytimes.com/2009/02/17/business/media/17adnewsletter1.html

One more link relating to resource on laddering: http://rockresearch.com/understanding-consumer-decision-making-with-means-end-research/

Dear Students, You may find the following link to a resource relating to laddering technique useful for working on your project. http://academic.csuohio.edu/cbresearch/papers/Good%20PDFs/Laddering_A%20How%20to%20do%20it%20manual.pdf