Pre Read for next session

Dear Student,

I request you to prepare the following questions for case "United Breaks Guitar" to be discussed in session scheduled on Thursday.

1. Evaluate United's response to Dave Carroll's video? Did the airline handle the incident well?

2. Why was this video seen by many people so quickly?

3. Combine your insights from this case, the Hitler meme article  and David Skot's blog , to build a sense of what it takes for an idea to propagate through a social  network?

4. In general, how should corporations prepare for the challenge posed by user-generated video and other material disseminated on social media?

The details on the article are mentioned in the next post.

Regards,

Dr. Jayesh Aagja